11HIGH has been founded in the year 2011 when two of it’s members lived on the 11th floor at the Elsevier building in Amsterdam. Starting off as a group of young creative people who were using it as a platform to create wonderful music and art, 11HIGH became more then just a group of friends. It became a way to express themselves. One day the group felt that the philosophy behind 11HIGH was so real and pure that they needed to share it with the world. From that moment on the 11HIGH streetwear brand as we know it came to life. 11HIGH stands for being free, being yourself and being creative. It’s not just a fashion brand, it’s ‘A WAY OF LIVIN’.